Want to Connect With Gen Z? Put Their Education First With Corporate Scholarship Programs

All throughout grade school students are constantly reminded of the importance of going to college. Teachers, coaches, and mentors never miss a moment to emphasize that a solid future in any profession starts with a four-year degree.

Although college offers an array of benefits, it comes at a steep cost. The average total cost of college has risen 10% over the past five years; the average per year cost for an out-of-state public education is no $35,370 and $45,370 at private institutions.

The inflation rate of university educations is rising faster than median family incomes, which means that most prospective college students depend on a combination of scholarships and student loans to foot their education bills.

And student loan debts are on the rise as well; according to Student Loan Hero, the average class of 2016 graduate incurred $37,172 in student loan debt over the course of their secondary education careers. College inflation rates have been a source of debate for years; it’s difficult to encourage today’s youth to pursue college-level education when many know that they will be saddled with debt for years to come.

Luckily, more companies are stepping to the forefront of this issue. While individual organizations can’t challenge the rise in nationwide tuition, they can offer scholarships to help promising young students and athletes pursue their dreams.

Since 1986, Coca Cola has been at the forefront of the corporate scholarships movement. Their

Coca Cola Scholars foundation provides 1400 students with scholarships each year. As an achievement-based program, Coca-Cola seeks students who not only excel in the classroom, but are also deeply involved in their communities.

As more conversations surrounding the dangers of sugar and soft drinks arise, thwarting longtime coca-cola lovers, the beverage company has been seeking new ways to stay relevant among a younger generation.

Many of Coca-Cola’s scholars are more than students; they’re developing programs that will change the world. Among 2016’s batch of recipients is the leader of an anti-bullying campaign aiming to help teens deal with negative self-talk. Also included are the